Email marketing

GENERAL

Everdata is positioned at the intersection of E-commerce, CRM, CMS, BI and ERP because companies.

• Use E-mail promotions to sell products (E-Commerce).
• Use E-mail marketing to manage their customer relations (CRM).
• Use E-mail newsletters to distribute content from various sources (CMS).
• Use E-mail openings and clicks to collect data about recipients and to analyze them (BI).
• Use Transaction e-mails to send invoices, reminders and credit notes (ERP).

Everdata is a stand alone application and provides basic CRM, CMS and BI functionality. Due to several interfaces it is possible to integrate this software with existing online shops as well as CRM, CMS, BI and ERP applications for best-of-breed solutions.

FEATURES

USER INTERFACE

• Access by any web browser.
• Graphical user interface supports English, French, German, Portuguese, Spanish and Chinese languages.
• Set of pre-configured action forms and template.
• Import and export workflows simplified by wizards.
• Configuration of different users with different rights/roles.
• Integrated online help (French and German only).
• Detailed manual (English only).

PERMISSION MANAGEMENT

• Create mailing lists for groups of recipients.
• Subscription to your mailing lists via confirmed opt-in, double opts-in or via e-mail.
• Unsubscription with one click, optional with confirmation queries and unsubscribe confirmation by e-mail.
• Templates for opt-in and opt-out forms for the website.

PROFILE DATABASE

• MySQL database for the storage of recipient profiles.
• Create or edit database fields for profiles.
• Search for recipients by every saved criteria.
• Enter new profile data or edit existing data.
• Import wizard to upload existing data with import profile management.
• Export wizard to download selected profile data.
• Individual archive of previously sent mailings.
• Blacklist to exclude e-mail addresses.

MARKETING WITH TARGET GROUPS

• Definition of target groups based on any attribute of the recipient profile or a combination of attributes.
• Definition of profile actions (automated actions that modify database fields).
• Definition of mail actions (automated actions that send out e-mails).
• Automatic send out of event and date-based mailings and single e-mails.
• Creation of e-mail marketing campaigns.

CREATION OF A MAILING

• Definition of target groups based on any attribute of the recipient profile or a combination of attributes.
• Templates (to provide a standardized layout according to your corporate design).
• Integrated HTML editor.
• Individualization of content, based on target groups using alternative and optional texts and pictures.
• Integration of attachments.
• Optional upload of pictures to the included web content server.
• Supported formats are text, HTML and inline HTML (offline HTML).
• Preview to check layout of e-mails.
• Test mailing to special recipients.
• Sending of mailings optionally time-delayed.
• Full view (display of personalized e-mail on website to bypass image blocking).
• Management of permanently and temporarily undeliverable e-mail-addresses and filtering of auto responder mails and error messages (bounce management).

CONTENT MANAGER (CM)

• CM templates to work with content module types and content modules.
• Content module types as sub templates for content modules.
• HTML content modules which can be edited without HTML know how.
• Special CM edit mode for mailings to add, position, target, edit and remove content modules.
• Detailed real-time statistics with graphical output.
• Analysis of opening rate, click rate, unsubscriptions, bounces.
• Analysis of link clicks depending on mailings, target groups, day and hour.
• Analysis of recipients depending on recipient status, mail type, domains and IP address.
• Analysis of most important key data over a time period: number of mailings, profiles, (un-)subscriptions, bounces, clicks.
• Comparison of multiple mailings based on key data.
• Export of statistics.

MISCELLANEOUS

• Online update check and one-click update feature.
• Scripting capability for complex actions.
• Full UTF-8 support.
• Webservices interface.