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Most businesses create their space online with the intention of connecting with their target audience, creating brand awareness, and marketing their products and services. To maintain that space, they build websites. But these websites need to be hosted on servers located at data centers that operate them. Websites that belong to businesses vary in requirements in terms of server capabilities, data storage capacity, speeds, reliability and scalability of applications.
But what’s great about web hosting is that you can run your business in any other part of the world while it is being hosted elsewhere. Technology has made it easier for business owners to deal with overseas transactions and retain business partnerships with clients who live in other parts of the world. For business continuity purposes, choosing a server location is an important decision to make before launching your website projects.
Importance of server location
In this digital age, everything works fast. And that includes your websites. Faster-loading websites rank higher and earn user satisfaction. The location of web servers plays a major role with how fast your web pages and blogs load once your potential visitors click on your links. It is important that the location of your server allows your business to grow, flourish, and continue in the event of a disaster. If you decide to get your websites hosted overseas, here are some points to consider before approaching a hosting provider in another country.
Affordability, but not compromising quality
One of the major advantages of getting hosting services from a remote country is its affordable cost. If you decide to outsource your corporate hosting, chances are, you will get to pay less or half the price for quality enterprise-level services. Ensure that your outsourced data center engages highly trained and proficient professionals to manage your websites and applications.
Faster connectivity and business continuity
Internet users do not want to be bothered with slow-loading websites. In this case, they usually revert to a similar, competitor website, and you do not want that to happen. The distance that data has to travel between the server and the user will affect the speed that your website loads. Convert your visitors into paying customers by hosting your websites in a data center that is proven to be fast and stable by having direct peering with all the major local Internet carriers.
Furthermore, your chosen server site must be located in a secure location, have a power backup, and fire suppression and protection systems to enable business continuity and connectivity in the event of a disaster.
Ranking and targeting audience
Also, you might be thinking, what has choosing a hosting provider got to do with search engines? Search engine ranking differs for various countries: The user searching for your domain in India will see your websites rank higher in search engines, only if your website is hosted in that particular country. Therefore, the other person who is in, let’s say US or UK, will not see the same ranking in his country. So, it is imperative to choose a data center that has their server located where your target audience is. This makes it possible for search engines like Google to index your website that’s located in a specific place.
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