Why Does Location Based Server Hosting Play an Important Role in SEO

1. How Web Hosting Works?:
Web Hosting is a service where your website data is stored on web servers and accessed by users through the internet. It ensures that your website is available and visible to anyone browsing online. Depending on your requirements, you can choose different types of web hosting, and the cost varies based on factors like disk space, bandwidth, and additional features. When you visit a website, your computer sends a request over the internet to the server where the website is hosted. The web server then processes this request and sends back the required data, which is displayed on your screen. Every time you interact with a website—clicking a link, loading a page, or submitting a form—your browser retrieves the necessary information from the hosting server. If the server is slow or takes longer to respond, the website will load slowly for the user. That's why it’s important to select a hosting server based on the expected traffic and purpose of your website, whether it's for business or blogging. The server's response time plays a major role in determining your website’s loading speed and overall user experience.

2. Does Hosting Server Location Affect SEO?:

Yes, your hosting server location significantly impacts your website's SEO. Every website has an IP address that points to the hosting server’s physical location, and search engines like Google use this to determine your site’s target audience. For example, if you're located in Portugal but your server is in the U.S., Google may assume your website is intended for U.S. users. While your domain extension also plays a role, it's best to choose a web hosting provider with servers near your target audience to improve local search rankings and website performance. Always check the server location before selecting a hosting provider.

3. Website Loading Speed:
Indeed, website loading speed is one of the main factors in content SEO. The loading speed of the website depends on the speed of the web server, where it is hosted. That is, the server should handle multiple requests from different users at the same time. For example, say your website has more traffic from Google organically. If 20 to 30 users visit your website simultaneously and visit multiple pages, then the website should load smoothly for all the users simultaneously.

4. Website Security :
As internet usage is growing day by day, security threats are also on the rise. If you own a business website where online transactions are meant to happen, you should make sure that the website is highly secured.

It should be ensured that the web server where you have hosted the website is secured well with firewalls and other security measures. You should also make sure that your website hosting provider has proper regular backups of your website. So you can recover it easily in case of any security breach.

5. Server Location:

The server location refers to where your web server is physically located, and it plays a significant role in SEO rankings. For example, if you own a business website targeting a UK audience, it's important to host your site on a server located in the UK, as search engines consider server location when determining relevance for regional searches. This becomes even more crucial when building a Private Blog Network (PBN), where hosting sites on appropriate server locations that match their domain extensions can lead to better SEO performance and visibility.

6. Verifying a Domain Property in Search Console:
Regarding your question, you're referring to the process Google uses to verify a domain property in Google Search Console. Google provides a list of supported providers to help verify your site by adding a DNS record, which is typically managed at your domain registrar, though in some cases it may be handled by your hosting provider.

However, it's not a strict rule. Just because your hosting company isn’t listed doesn’t mean Google favors certain providers—it simply supports a limited number of options for easier integration, and you can still verify your domain manually if needed.

7. PBNs, Server Location, Web Hosting, and SEO!:

There’s a common belief circulating online that PBNs (Private Blog Networks) no longer work for SEO, but that's not entirely true—they can still be effective when built and managed correctly. The success of a PBN depends on how well it’s maintained, updated, and used for link building. If the PBN blogs are regularly refreshed with quality content, their links can positively impact your rankings on Google. When creating a PBN network, it's crucial to host each site on unique IPs and avoid using them solely for backlinks. Instead, treat them like real websites to ensure the links appear natural and remain effective in Google's eyes.