.Shiksha: An educational gTLD with a Heritage value
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In a bid to offer more choices to the website owners, ICANN introduced new gTLD program that widens the choices for the people and at the same time allow them to use more specific and relevant domain names. the website owner has a better way to strengthen his online identity in a more emphasized manner. It has also affected the online audience preferences. Due to their very specific character, new gTLDs are often a subject of discussion in the domain industry.