Omkar's picture

The importance of a website is best known by the people who are completely dependent on digital sales of their products and services. For them, just a good design or dynamic features are not enough. There are a number of things that can make your website a hit among the audience, increase your revenue and reputation and at the same time help you to own a distinct online identity. Site Structure is one such feature that plays a vital role in establishing a distinct identity of your website. Hence one must be very careful while planning the structure of his website. Following are a few tips that can help you a great way in planning your website in an ideal way:

Purpose-specific structure

Site structure plays a vital role in enhancing the appeal of your site but its role does not end there. A good comprehensible and streamlined site structure enhances the site functionality and empowers you to guide the audience in a desirable way. Most importantly a good site structure also helps you in getting higher ranking in major search engines thus helping to organize SEO. So invest your time in dedicating the entire site map, have clear objectives and map your site structure to fulfill those objectives.

For example, if you want to build a brand then you can have the site structure that guides the audience to the various achievement of you company, a detailed about us page with history vision and mission and other necessary details that help in building the reputations However if you just want to make a quick online sales then this very structure (about us, vision, mission etc.) can become distracting. Make a simple structure that should easily take your audience to the purchase page and within 1 minute your audience should be on the product category page for the product that he wants to buy.

You need to keep the structure simple and ensure that within 7 seconds of browsing your site the audience should have a proper understanding of what you want to convey.

Streamlined and logical approach

The human psychology has a special liking towards the well-arranged structure and a logical route map. Even the most creative design fails to make them stay at your site for long if it does not have a streamlined route map. Having a logical site structure allows the audience to walk round your site, explore and interact rather than just staying on the same page appreciating the creativity!

Besides, the revised algorithms of Google now uses the smart methodologies- namely identifying, collecting and maneuvering the information of searchers in order to decide a specific ranking that your site fairly desires. Two of the major prerequisite for good SERP performance are CTR and stay period.

A logical, smart and a modest design elongate the stay period and encourage the audience to browse through key locations of your site thus getting you a better CTR rate. To the least, a good site structure will definitely minimize the bounce rate. In short, you will get the threefold benefits of longest stay, better CTR rate and minimized bounce backs.

Site Links

Site structure plays a vital role here and the sites with a good logical and streamlined site structure are more likely to get site links while the sites with jumbled, disarranged look won’t even be considered for further evaluation.

Getting site links can help your site on multiple aspects- enhance CTR rate, making a strong entry in targeted audience group and taking the audience directly to the relevant pages/ collectively all these things help to improve the conversion rate. In short, you can get the best RoI and meet the objectives of having a digital presence.  

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